Ciara wants the volume and heat cranked for her latest single, 'Turn It Up,' a sweaty Saturday night club jam from the singer's fourth studio album, 'Basic Instinct.'
In the song, Ciara shares the spotlight with Usher, who croons a verse and joins in with her at one section for a lush duet. The single is clearly targeted at the dance-friendly crowd, with Ciara's lyrics painting a dancer's moment in the club when the sound saturates and the search for separation amid a sea of people ends.
"Feel like I'm alone here in a crowd / Just me and my song," she sings. Usher's lyrics then describe the dancer's observer, wanting in. "Let go, I know you want to / I want to see you move it, move it / Take it up, shake it up," he urges.
Ciara is an R&B diva singing in and for a new age, which explains her appropriate moniker, "The Princess of Crunk 'N B." She's a decisive and graceful vocalist with a penchant for synthesizing the classic strength and caress of a soul singer with production and beats that trend closer to dance and electro-pop.
'Turn It Up' is the fourth single to be released from 'Basic Instinct,' following 'Ride,' 'Speechless' and 'Gimmie Dat.'
To listen to 'Turn It Up,' tune into